New Estate Only, the largest local platform for pre- and under-construction real estate listings in the USA turns 2
On **November 14, 2021**, in San Diego, California, during the annual **National Association of Realtors (NAR)** event,** the platform that would profoundly change the real estate market in the United States** and beyond was officially introduced. Today, **NEO, New Estate Only**, celebrates its two-year anniversary and stands as one of the most utilized and effective tools for real estate agents, builders, and homebuyers in Florida.
The tool that’s been missing for so long: NEO's Innovation in the Real Estate Market
******The REALTORS® Conference & Expo in San Diego**, the most significant annual event organized by NAR, was undoubtedly the perfect setting to announce the partnership between the **Miami Association of Realtors (MIAMI)**, the century-old association of real estate agents, the largest in the United States with its 56,000 professionals, and newly established **New Estate Only**. Thanks to this agreement, reached a couple of months earlier, MIAMI Realtors had access to** the largest showcase of pre- and under-construction real estate listings in Florida**: NEO, a platform designed and created to bring together **those looking for homes for sale in the United States**,** the most important American real estate developers**, and professionals who act as **intermediaries** between the two parties.
The winning idea behind NEO is to offer significant advantages to each of these figures in helping to **achieve their goals**:
• **For homebuyers and investors**, NEO is a rich database of Pre- and under _ Construction projects, luxury homes and more. NEO makes it easy to filter the search for the dream home in great detail through advanced search (https://blog.newestateonly.com/home-research-property-type/) and property types modifications.
• **For builders**, NEO is the most direct way to promote their residential projects in pre- and under-construction status globally, maintaining control over information and how properties are presented by agents, thus capturing a multilingual and multinational audience of potential clients.
• **For real estate agents**, NEO is the tool that greatly simplifies work, making endless, tedious searches for updated information on pre- and under-construction real estate projects and finding the builders' contact information a distant memory. Instead, it fosters the building of a broad and articulated network of contacts and provides an effective information and marketing tool for professionals.
**The technological solution** that allows New Estate Only to offer a competitive advantage over other online real estate listing sites—and for real estate agents against their competitors—is **NEO's Iframe**. It is through this tool that agents can easily **incorporate property listings** into their own websites, in multiple languages, without references to NEO and customizable. Most importantly, the** information updates in real-time** based on what the builder publishes, facilitating the connection between supply and demand.
2 Years of NEO: significant milestones and next steps
After reaching the milestone of the **first 1000 registered real estate agents** on the platform just a month after the official launch, in the two subsequent years, NEO has established itself as one of the **major technological and marketing innovations in the real estate market**, becoming an indispensable tool for thousands of industry professionals. The expansion and success of New Estate Only are fostered by important **partnerships and events** that followed its debut at the NAR 2021:
• NEO became a strategic** partner of the Women’s Council of Realtors **and reached an agreement with **ORRA (Orlando Regional REALTOR Association)** to provide access to the platform for over 20,000 affiliates. • In February 2022, NEO entered into an agreement with **OPISAS** (Overseas Property Investment Solutions and Services), a European company specialized in real estate brokerage with partners on three continents. OPISAS agents started using the NEO Iframe for their business. • NEO's expansion into the **South American real estate market** involves participating in webinars and events dedicated to real estate operators in Brazil, Peru, and other events throughout the continent. • Thanks to the **partnership with many builders like Lennar**, NEO hosts the real estate projects of the most important development groups in the industry. • In the coming weeks, our launch of the** new real estate showcase dedicated to Texas** is about to be launched. This will grow the NEO database even further with the best **pre- and under-construction real estate listings in Texas, **along with all the other advantages of the platform such as the Iframe, advanced property search features and much more…
Only two years since its inception, **NEO's future** looks bright and full of exciting developments that we can't wait to share and make available to you. As in NEO’s launch video (https://blog.newestateonly.com/neo-your-new-life-project/): "Every time you change your life, your spaces change too. Life continues with new spaces and new perspectives to start an exciting new chapter – we are ready to find space for it."
